Creating an origin brand for international markets
The brand promise, Taste Pure Nature, is an invitation to experience unique flavours, born of an authentic origin and approach. Crafted into a unifying brand strategy and story, Taste Pure Nature stands for something meaningful and powerful in the minds of customers – connecting a sense of place, healthy animals and passionate people, gifting a unique, premium eating experience.
From insights to activation
We led a process involving customer research in several markets around the world, testing and validating thinking as we went. We then led the brand strategy, oversaw the design and creation of brand video and photography.
We continue to provide strategic brand advice for the programme, including helping with activation in the key China market.