Looking after nature, so nature can look after us

Awhi – the brand for Atihau-Whanganui Incorporated – is an ancestral collective of close-knit Māori families. Awhi’s whenua is at the foothills of Mount Ruapehu. In te reo Māori, ‘Awhi’ means to care for, nurture, embrace and cherish, which sums up the way Awhi see their place in the world.

An enduring partnership

We have been with Atihau-Whanganui at the very inception of the Awhi brand. From leading the brand strategy and creative development, to product market validation and packaging design, through to website and social, we have curated the Awhi brand experience and provide ongoing strategic brand support to this wonderful, welcoming, caring group of people.