Bursting out of the shadows with a bold new brand attitude

‘Grosvenor Financial Services’ had deliberately kept a low profile, quietly servicing its financial advisor and broker base and preferring its actions to speak louder than its words. 

However, with the company achieving default Kiwisaver provider status, and a resulting influx of direct customers, the leadership team decided the time was right to become a whole heap more visible and relevant.

With a strong desire to play a meaningful role in improving the long-term financial wellbeing of Kiwis, through empowering knowledge and solid financial performance, we led the development of the 'Booster' brand. One that signals a fresh attitude through language and design to reach new customers.