Infusing a little zing into an old friend

With a brand new range of butters, deliciously infused to add some flair to cooking, Westgold got us to lead the creation of the product stories and packaging designs so they matched the punch and zing of the new flavours.

Launching initially into New Zealand and Australia, but with other international markets on the horizon, the petite packs needed standout ‘wow’ and instant clarity …and crave-ability …as to what’s inside.

Westgold is a brand that’s all about crafting natural taste adventures, and the new Infused butters provide some exciting flavour hits to its growing range.

Finalist
TVNZ NZ Marketing Awards 2023, for Excellence in Brand Transformation Strategy

Deloitte Top 200 Awards 2023 - Westland Milk Products for the Most Improved Performance NZ Business award