Connecting Mons with the European action sport enthusiasts in summer

With a hunch their customers were mountain bikers in the summer, and the Mons brand could evolve to meet them there, founders Hamish and Hannah asked Launchsight to assist them to connect with customers throughout Europe. Through a combination of mobile ethnographic research and in-home empathy interviews, we validated their thinking, and uncovered key insights as to how the Mons brand can better connect with them - all year round - over there …and back here.